The idea of the brand exists in the mind of people, where emotions, sensations, and feelings shape their perception of it.
Using sensorial stimuli in your communication to express the brand personality & essence, we create an immersive experience that reinforces and amplifies your message and deeply connects with people, engaging them at a subconscious level.
Maya Angelou
💚 Positive subconscious brand associations.
The atmosphere in which your presence and products are presented represents the quality of the brand and its perception has a lasting influence on people.
🎯 Amplify the impact of your marketing messages.
By developing a multi-sensory communication strategy, your brand becomes more congruent, your positioning is refined, and the perception and impact of the brand are reshaped.
This results in successful experiences, which reinforce the power of the brand.
🤗 More engaged and inspired community.
Working at an emotional level creates stronger bonds with the brand and within the community, increasing loyalty, word of mouth, and lifelong advocates.
🌈 Lasting impact and brand recognition
By expressing and activating the essence of the brand in a more meaningful way, we establish brand recognition and lasting impact, resulting in boosted brand awareness and growth.
🧠 More powerful mental health transformations.
Creating a positive experience strengthens the power of the brand, while also adding emotional values and life quality for people.
Decisions are made by the subconscious mind at least 10 seconds before our consciousness becomes aware.
How we feel impacts our decisions, behaviors, and actions.
Intentionally influencing all the senses means creating a pleasant and harmonious overall experience for the users, "priming" their subconscious positively and ethically..
We perceive the world through the senses, which simultaneously receive information and stimulate our subconscious.
When the cross-sensory information is congruent, we perceive a pleasant experience, which grows our familiarity and trust towards the product and brand.
A lot is being said, without it being said. Your brand attracts customers' attention and transfers information as well as emotions through the sensory system.
For this reason, consciously expressing the brand through sensory stimuli creates a stronger and more congruent brand expression, which increases brand recognition.