Colours
Elevate Brand Experiences with Multisensory Color Design
When creating experiences, have you REALLY thought of the impact of COLOURS? Especially in customer-facing activations?
If you're simply following brand guidelines, are you really making the experience *memorable*?
Colours
Rethinking Color Use to Elevate Immersive Brand Activations
Should brand immersions be all about the brand or should they be about the audience and their perception of the brand?
Colours
Mastering Luxury Branding & Colour Strategy
I recently had a very exciting conversation with Jacky for her Brand Penthouse Podcast, where we discussed how luxury brands can differentiate in today's crowded market and create truly magical experiences by leveraging the powerful influence of colours and sensory branding.
Brand Communication
Does Your Brand Truly Convey What You Want to Convey?
What you say is only 10% of your communication.
A holistic brand communication strategy involves a lot more!
Brand Communication
Setting Your Wellness Brand Apart in 2024, with a More Mindful and Fun Approach!
The market might be crowded, marketing tactics and social media exhausting, but there is so much power in connecting authentically with your audience, by leveraging the subconscious mind!
Brand Communication
How to Create Neurodivergent-Friendly Experiences
How can we avoid sensory overwhelm in immersive experiences? And how can color disrupt or enhance our efforts in creating low-sensory environments?
Senses
Let Your Brand Be Felt
What are the advantages of leveraging the senses for in-person events, exhibits, tradeshows, or marketing campaigns? Why is multi-sensory such a fundamental approach in communication?
Senses
Let The Senses Tell...
Storytelling is great for connecting with your audience, but the most powerful stories are told by the subconscious.... Discover how to create more immersive narratives by leveraging the subconscious brain!
Senses
How Scent Influences Our Choices
Our reality is made by the millions of inputs our subconscious constantly receives, which are transformed into feelings by the senses...
Colours
The Power Of Colours In Awakening the Senses
Colours impact our perception beyond the visuals. As the light gets reflected and interacts with our body, we perceive colours in so many ways!
Colours
The Magic Of Colour's Energetic
Colours are light waves interacting with our body and mind, and its energy can have magical effects on our beings!
Colours
The Fascinating World of Purple
Let's explore how the purple hue can influence our sensorial perception and communicate at a subconscious level.
How does purple impact behaviours, feelings, scents, and our mental wellbeing?
Brand Communication
Make Your Brand More Accessible & Inclusive
We talk a lot about accessibility and inclusivity, but do we really know how to do it? Are we expressing our brands and communicating in a way that allows people with different sensorial sensitivities to be part of our world?