I recently had a very exciting conversation with the amazing Jackelyn Dacanay for her Brand Penthouse Podcast, where we discussed how luxury brands can differentiate in today's crowded market and create truly magical experiences for their audience and customers by leveraging the powerful influence colors have on the subconscious mind. 🧠
I also explained that colors impact all our senses, affecting how we taste, smell, feel, perceive space and more, so it's important to consider how to choose and associate them, to convey what the brand feels like in the most meaningful way possible. 🌈
Curious to know how to transform your brand into a magical holistic experience and raise the perceived value of it?
Listen to our fun episode here:
Episode Description:
In this episode of the Brand Penthouse Podcast, host Jackelyn Dacanay speaks with Meg, a multi-passionate creative and color consultant, about her unique journey through various creative fields and how it has shaped her approach to branding.
They discuss the importance of understanding synesthesia, the psychological impact of color, and how to create memorable brand experiences that resonate on a sensory level.
Meg emphasizes the need for inclusivity in branding, particularly for neurodivergent individuals, and offers tactical steps for brands looking to refine their identity and connect more deeply with their audience.
Takeaways
• Creativity can take many forms and should not be confined to one path.
• Resistance to fitting into a box is common among creatives.
• Synesthesia allows for a deeper understanding of sensory experiences.
• Colors impact emotions and perceptions in branding.
• Luxury brands must create memorable experiences through sensory engagement.
• Brand identity should reflect the essence and values of the brand.
• Inclusivity in branding is essential for neurodivergent individuals.
• The subconscious plays a significant role in how we perceive colors.
• Tactical steps for brand refinement include assessing brand values and experiences.
• Engaging clients in the branding process leads to more authentic outcomes.
Want to discuss how colors and sensory stimuli can expand the impact of your brand?