Coveying
Shared Values
Creating Immersive Experiences
Infusing a Sense of Trust & Safety
Positively Influencing People’s Perception
Creating Interactive Communication
Infusing a Sense of Trust & Safety
Positively Influencing People’s Perception
Creating Interactive
Communication
By conveying the *vibe* of the brand through sensory perception, we make the subconscious experience congruent with what the brand claims to offer, positively influencing people’s idea of your brand.
Perception
Psychology
Perception processes allow us to recognise, identify, and engage with the environment.
Communicating via as many sensory channels as possible makes the brand more recognizable.
Colour
Communication
Colour influences all our senses, impacting our thoughts, behaviours, choices, and moods.
Hence, 93% of buying decisions are based on colours.
Subconscious
Language
Our subconscious guides our understanding and acceptance of the world.
To develop a solid brand identity, we need to go beyond the tradition approach.
Synesthetic
Design
We coordinate all sensations stimulated by the context to create an harmonious overall experience that enhances the desired functions and message.
Neuroaesthetic
Science
Considering how the brain perceives meaning through visual perception is fundamental when developing the brand expression.
Multi-sensorial
Metaphors
More than 90% of our communication happens subconsciously, so just like the best hypnotists, we mesmerise through immersive stories!
Phase 1
Let's unlock the power of your brand!
We audit your entire brand strategy and its current expression in physical spaces, with opportunities identified for improvement, positioning refinement, and immersive experience strategies.
You will understand the exact experience your physical space or events are currently creating, and the opportunities to improve the perception and impact of the brand with specific changes to your brand expression.
Phase 2
We accompany you during this *expression journey*!
We don't expect you to figure out how to apply your new multi-sensorial brandscape, all on your own!
We support you during the implementation of a physical brand expression, whether that is renovating a physical space or preparing for a single live event (exhibits, tradeshows, new space inauguration, etc..).
The best part?
We stay as long as you need us to!
Multi-sensorial expression helps you convey the true essence and meaning of your brand!
The traditional approach to brand identity focuses on visual appearance, leaving out the possibility of developing immersive brands and valuable experiences!
We translate your brand essence, message, and feelings into narratives, colours, and an exciting plethora of sensorial stimuli!