Sensory Branding
for immersive design
Jorge Paez, an award winner industrial designer, is building a personal brand that reflects the upcoming launch of their design studio, which focuses on designing product experiences.
With a commitment to high quality and a sense of community, the brand aims to become a leading name in industrial design by incorporating meaningful rituals into everyday life.
The Challenge
• Establish an impactful personal brand to build reputation in the industry
• Convey a highly professional approach with a focus on ritual experiences, not just product design
• Create a community vibe that fosters growth, collaboration, and positive change through design.
The Solution
• Develop a strong personal brand direction and message
• Design a long-term strategy to grow reputatio and the studio's first steps
• Design a clean, modern brand that conveys the designer's vision
• Create a brand theme using multisensory stimuli and color
• Use archetypal psychology to highlight personality and deepen emotional connections
The Process
Foundation of the Multisensory Brand
We started by shaping the core of the brand:
• Define the brand’s essence, vibe, and vision
• Clarify its unique strengths and advantages
• Craft the emotional journey
• Identify the brand’s archetypes (the psychological drivers that move people to action)
Strategic Positioning for Connection
We aligned the brand to resonate deeply with the right audience:
• Amplified its uniqueness to stand out
• Developed long-term plan to grow reputation
• Reinforced the brand message with subconscious signals (colors, sensory stimuli, and event experiences)
Emotional Depth with Archetypal Psychology
Archetypes reflect deep universal patterns that shape our motivations. By activating the core values of the audience, we crafted an emotionally engaging brand that feels personal, memorable, and emotionally fulfilling.
ChromaSensory Palette: Colors Beyond Vision
Colors go beyond mere esthetics: they shape emotions, thoughts, and perceptions.
We designed a palette that enhances the brand's sensory presence without overwhelming, ensuring recognition and an immersive feel.
Curious to better understand how colors influence our sensory perception?
Sensory Expression: Engaging All Senses
We designed a multi-sensory experience that expresses the brand's core through:
• Metaphors and ambiance
• Subtle sensory cues (spatial, auditory, kinesthetic, visual, and more)
• Integrated colors and feelings
Our approach reinforces how the brand is felt and remembered on a subconscious level.
Want to learn more about the psychology behind archetypes and the impact of multi-sensory branding?
Beyond traditional branding...
A congruent brand - where words, colors, sensory cues, and storytelling align - creates an immersive experience that boosts recognition, memorability, and emotional connection.
Every touchpoint, from visuals to sensations, reflects your brand’s personality, values, and vibe.
By ensuring consistency across all elements, we enhance brand impact and make marketing strategies more effective and simple.
Want to transform your brand into a magical experience?