Sensory Branding
for enhanced well-being
Jillian's Healing Arts Center in Tennessee offers holistic classes, workshops, and events to enhance well-being and reduce stress.
After 12 years, Jillian, a holistic doctor, massage therapist, and visionary entrepreneur, decided to rebrand and expand the studio, to create a more immersive experience that optimizes mind, body, and spirit.
Legally blind, Jillian deeply understands the power of multisensory brand experiences, both for her community and herself, to enhance engagement and lasting impact.
The Challenge
• Attract new customers
• Boost loyalty and sign-ups
• Stand out from local competition
• Match professionalism of larger centers
• Reflect Jillian's unique personality and approach
• Make events more immersive and memorable
The Solution
• Plan events and offers to attract new customers
• Develop long-term strategies for customer retention
• Design a unique, standout experience
• Turn challenges into strengths to enhance the experience
• Create a brand theme using multisensory stimuli and color
• Use archetypal psychology to highlight personality and deepen emotional connections
The Process
Foundation of the Multisensory Brand
We started by shaping the core of the brand:
• Define the brand’s essence, vibe, and vision
• Clarify its unique strengths and advantages
• Craft emotional experiences (how people feel during interactions)
• Identify the brand’s archetypes (the psychological drivers that move people to action)
Strategic Positioning for Connection
We aligned the brand to resonate deeply with the right audience:
• Amplified its uniqueness to stand out
• Developed long-term offers with personal touches
• Reinforced the brand message with subconscious signals (colors, sensory stimuli, and event experiences)
Emotional Depth with Archetypal Psychology
Archetypes reflect deep universal patterns that shape our motivations. By activating the core values of the audience, we crafted an emotionally engaging brand that feels personal, memorable, and emotionally fulfilling.
ChromaSensory Palette: Colors Beyond Vision
Colors go beyond mere esthetics: they shape emotions, thoughts, and perceptions.
We designed a palette that enhances the brand's sensory presence without overwhelming, ensuring recognition and an immersive feel.
Curious to better understand how colors influence our sensory perception?
Sensory Expression: Engaging All Senses
We designed a multi-sensory experience that expresses the brand's core through:
• Metaphors and ambiance
• Subtle sensory cues (spatial, auditory, kinesthetic, visual, and more)
• Integrated colors and feelings
Our approach reinforces how the brand is felt and remembered on a subconscious level.
Want to learn more about archetypes and the impact of multi-sensory branding? Read more here!
Beyond traditional branding...
A congruent brand - where words, colors, sensory cues, and storytelling align - creates an immersive experience that boosts recognition, memorability, and emotional connection.
Every touchpoint, from visuals to sensations, reflects your brand’s personality, values, and vibe.
By ensuring consistency across all elements, we enhance brand impact and make marketing strategies more effective and simple.
Want to transform your brand into a magical experience?